Justin Bosco

Built and led a marketing automation infrastructure within Salesforce and Pardot, aligning cross-functional systems, streamlining operations, and driving measurable revenue outcomes.

• Built scalable lifecycle automation and SOPs to unify sales and marketing execution
• Developed GTM and LTV:CAC frameworks to inform pipeline targeting and strategic planning
• Created executive dashboards and attribution models to enhance campaign visibility
• Integrated lead scoring, routing, and reporting logic into Salesforce to improve funnel integrity

Directed marketing operations, paid strategy, technology implementation, and data strategy. Delivered strong revenue growth and optimized customer acquisition across the funnel.

• Achieved 13x ROAS and a 10.8 LTV:CAC through targeted lifecycle marketing
• Led Salesforce implementation, including CRM architecture, automation, and reporting design
• Built a KPI and forecasting model aligned with CAC targets and lead velocity
• Owned marketing budget and supported RevOps with funnel auditing and compliance

Directed campaign development and automation across locations to improve retention, lead gen, paid search, and operational visibility.

• Generated $2.4M YoY revenue growth and increased customer base by 12%
• Launched CRM and SMS automation workflows for appointment and retention cycles
• Rebuilt website UX to improve conversions; managed $500K marketing budget
• Led A/B testing and regulatory compliance for multi-channel communications

Delivered Salesforce and Marketing Cloud enablement across two enterprise accounts, focused on automation, QA, and lifecycle measurement.

• Launched triggered email journeys and behavior-driven campaigns in Marketing Cloud
• Developed segmentation logic, journey QA, and lifecycle performance dashboards
• Authored SOPs and training materials to scale system adoption