Company A
Built and led a marketing automation infrastructure within Salesforce and Pardot, aligning cross-functional systems, streamlining operations, and driving measurable revenue outcomes.
- Designed strategy and segmentation for nurture campaigns mapped to customer journey stages
- Created and managed UTM frameworks for accurate campaign tracking and attribution
- Authored campaign logic and internal documentation including onboarding guides, SOPs, and campaign playbooks
- Partnered with product, sales, and CS to align GTM messaging and lifecycle conversion flow
- Delivered analytics and insights via GA4 and Salesforce dashboards
- Supported targeted paid search and email initiatives for account engagement acceleration
- Built scalable lifecycle automation and SOPs to unify sales and marketing execution
- Managed agency collaboration on creative production and campaign execution