Justin Bosco

Justin Bosco

Marketing Technology Leader | Strategy, Systems & Growth

I'm a marketing strategist focused on lifecycle automation, paid media, CRM systems, and revenue operations. I've built scalable infrastructure in Salesforce and Pardot to align teams and drive growth across B2B and B2C funnels.

Confidentiality Statement: Company identities have been anonymized in accordance with professional confidentiality agreements and data protection requirements. This portfolio demonstrates verifiable experience and methodologies while maintaining organizational privacy. For detailed employment history, references, or my complete resume, please contact me via this form.

Expertise & Technologies

I'm experienced with Salesforce, Pardot, Google Ads, GA4, Marketing Cloud, WordPress, Webflow, HubSpot, Meta Ads Manager, and LinkedIn Campaign Manager. I also use SEMrush, Adobe Creative Suite, and project tools like Teamwork, Roadmunk, and Asana. I've led platform migrations, built attribution models, and integrated automation and reporting across systems.

Professional Experience

Company A

Marketing Communications Program Manager Nov 2024 – Apr 2025 • Remote

Built and led a marketing automation infrastructure within Salesforce and Pardot, aligning cross-functional systems, streamlining operations, and driving measurable revenue outcomes.

  • Designed strategy and segmentation for nurture campaigns mapped to customer journey stages
  • Created and managed UTM frameworks for accurate campaign tracking and attribution
  • Authored campaign logic and internal documentation including onboarding guides, SOPs, and campaign playbooks
  • Partnered with product, sales, and CS to align GTM messaging and lifecycle conversion flow
  • Delivered analytics and insights via GA4 and Salesforce dashboards
  • Supported targeted paid search and email initiatives for account engagement acceleration
  • Built scalable lifecycle automation and SOPs to unify sales and marketing execution
  • Managed agency collaboration on creative production and campaign execution

Company B

Marketing Director Sept 2023 – Aug 2024 • Hybrid – Centennial, CO

Directed marketing operations, paid strategy, technology implementation, and data strategy. Delivered strong revenue growth and optimized customer acquisition across the funnel.

  • Directed Salesforce/Pardot replatform to unify marketing operations and attribution accuracy
  • Delivered $17.4M ARR and 13x ROAS through cohesive digital programs
  • Built a KPI and forecasting model aligned with CAC targets and lead velocity
  • Owned product marketing responsibilities including ICP-aligned messaging and lifecycle strategy
  • Developed and led content strategy aligned to ICP and lifecycle stages
  • Launched feature-specific upsell sequences and created sales enablement briefs for GTM campaigns
  • Managed paid media strategy, campaign calendars, and budget allocation
  • Oversaw live site updates, migrations, and deployment coordination
  • Led agency partnerships across creative, SEO, and media strategy
  • Utilized GA4 event tracking and Salesforce dashboards to analyze feature engagement and trends
  • Created internal enablement resources and customer-facing guides to support product onboarding and feature adoption

Company C

Assistant Marketing Director Jan 2022 – Sept 2023 • Colorado Springs, CO

Directed campaign development and automation across locations to improve retention, lead gen, paid search, and operational visibility.

  • Achieved $2.4M YoY sales growth while managing a $500K annual marketing budget
  • Built and deployed behavioral SMS and email campaigns for retention and reactivation
  • Optimized Google Ads campaigns for geographic targeting and ROI
  • Led WordPress website content updates, UX enhancements, and technical deployments
  • Leveraged GA4 to analyze conversion trends and inform campaign optimization
  • Developed promotional and service-based content strategies for local market activation
  • Coordinated with external agencies for creative delivery, SEO, and branding support

Company D

Marketing Consultant Feb 2021 – Dec 2021 • Remote

Delivered Salesforce and Marketing Cloud enablement across two enterprise accounts, focused on automation, QA, and lifecycle measurement.

  • Built Journey Builder automations with trigger-based segmentation and messaging
  • Mapped CRM data structures to funnel stages for visibility and segmentation
  • Delivered user enablement documentation and platform training sessions
  • Supported two enterprise clients in optimizing Salesforce and Marketing Cloud platforms for lifecycle marketing and reporting

Company E

Multiple Roles Dec 2020 – Jan 2022 • Colorado Springs, CO
Manager – Lead Marketing Strategist – Real Estate Clients & Brokerages

Built conversion-optimized lead gen systems and automation infrastructure for over 80 real estate professionals and brokerages.

  • Designed CRM-integrated funnels and segmented landing pages to boost appointment rate by 40%+
  • Led attribution strategy with GA4 and UTM tracking across campaigns
  • Consulted on client budgeting, ROAS forecasting, and channel investment
  • Created and executed full-funnel digital strategies aligned to client KPIs
  • Managed advertising across Google Ads, social platforms, and email channels
  • Delivered quarterly performance reviews and strategic recommendations to clients
  • Oversaw daily operations and cross-functional execution for client marketing deliverables
Digital Marketing Specialist

Managed campaign execution and digital infrastructure for real estate lead generation programs.

  • Ran high-performing Facebook and Google Ads with targeted segmentation
  • Developed landing pages and implemented lead tracking dashboards
  • Conducted iterative A/B testing to increase conversion and ROAS
  • Managed 6–8 accounts across auto, services, and SaaS sectors with structured optimization cycles

Core Technologies & Tools

CRM & Marketing Automation

  • Salesforce
  • Pardot
  • HubSpot
  • Marketing Cloud

Digital Advertising & SEO

  • Google Ads
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • SEMrush

Analytics & Tracking

  • Google Analytics 4
  • Attribution Modeling
  • UTM Tracking
  • KPI Dashboards

Web Development & Design

  • WordPress
  • Webflow
  • Adobe Creative Suite
  • Landing Page Design

Project Management

  • Teamwork
  • Roadmunk
  • Jira
  • Cross-functional Coordination

Revenue Operations

  • Platform Migrations
  • System Integration
  • Reporting & Dashboards
  • Process Optimization

Let's Connect

Ready to discuss marketing technology, strategy, or your next growth initiative?

Minneapolis, MN Open to remote & local opportunities
Email Me LinkedIn