I'm a marketing strategist focused on lifecycle automation, paid media, CRM systems, and revenue operations. I've built scalable infrastructure in Salesforce and Pardot to align teams and drive growth across B2B and B2C funnels.
I'm experienced with Salesforce, Pardot, Google Ads, GA4, Marketing Cloud, WordPress, Webflow, HubSpot, Meta Ads Manager, and LinkedIn Campaign Manager. I also use SEMrush, Adobe Creative Suite, and project tools like Teamwork, Roadmunk, and Asana. I've led platform migrations, built attribution models, and integrated automation and reporting across systems.
Built and led a marketing automation infrastructure within Salesforce and Pardot, aligning cross-functional systems, streamlining operations, and driving measurable revenue outcomes.
Directed marketing operations, paid strategy, technology implementation, and data strategy. Delivered strong revenue growth and optimized customer acquisition across the funnel.
Directed campaign development and automation across locations to improve retention, lead gen, paid search, and operational visibility.
Delivered Salesforce and Marketing Cloud enablement across two enterprise accounts, focused on automation, QA, and lifecycle measurement.
Built conversion-optimized lead gen systems and automation infrastructure for over 80 real estate professionals and brokerages.
Managed campaign execution and digital infrastructure for real estate lead generation programs.